Get experienced from October 10

Good news for fans of Meriden and Hinckley machines, as the Triumph Factory Visitor Experience Exhibit, shop and café will be reopening on Saturday, October 10.

The factory experience is far more than just the company’s own museum – which in itself is worthy of a visit, not least to see the bike that Johnny Allen took to 214.4mph on Bonneville salt flat in 1956 – but gives a behind-the-scenes look at how a modern motorcycle factory designs, develops and produces its products.

Of course, no one will be surprised to discover that there will be limitations in place – that seems to be the new normal, for now at least – and consequently the Visitor Experience will need to be pre-booked and paid for through the Triumph website.


Also, in order to adhere to government guidelines, the layout has been changed to allow adequate social distancing.

The shop and café are always free to enter, albeit with the usual face mask stipulations for retail areas!

More information can be found at


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