The 60 second spot shows the lovable chums roaring into a quintessentially British village aboard a quintessentially British Triumph Thunderbird outfit, stopping to rescue lost kittens and salvage DIY disasters on their whirlwind drive.
Subsequent ads for car insurance and home insurance focus on Churchill and Martin Clunes’ friendship in a range of scenarios which the firm claims will “bring to life the insurer’s current offers and its focus on great, personal, customer service”.
Churchill marketing director Amanda Walker said: “Martin’s character exemplifies the everyman who is baffled by insurers’ technical language and complex policies.
“Through his friendship and interplay with Churchill, the campaign brings to life our core value of being the insurer that customers can depend on in their time of need.”
Clunes’ exploits aboard the outfit follow in the tyreprints of another famous screen Thunderbird – Marlon Brando in 1953 movie The Wild One – but he famously actually rode his, while the riding in this advert was done by a stunt double.