More than half-a-million bikes in a year – Royal Enfield's best financial results ever

by

After opening a new Royal Enfield store at Mitcham, Surrey, last year, RE’s CEO Siddhartha Lal (left) attended the Goodwood Revival meeting where an authentic 1960s RE dealership was housed in a marquee. Maurice Mumford (right) who worked at RE’s Westwood plant in the 1950s, was there to offer advice as mechanics fettled a 1949 Model G in front of the crowds.

Between April 2015 and March 2016, the firm sold a staggering 508,099 motorcycles against 331,169 in the same period last year – a growth of 53.4 %.

In the three months to March, Royal Enfield also posted its best-ever quarterly performance by selling 148,185 motorcycles, representing 59.6% more than the 92,845 machines it sold in the same quarter in 2015.

Read more in June’s edition of OBM
 


Advert
Enjoy more Old Bike Mart reading every month. Click here to subscribe.


Article Tags:

About the Author