Pete’s Prattle

When a motorcycle manufacturer comes along and acquires the right to use a long-cherished name for its products, exactly what is it buying other than the badge itself?

I ask the question in response to a letter from Ian Smart, who is clearly miffed by Hinckley’s claim that its latest engines for Moto2 are part of Triumph’s 110-year racing history.

“Bloor bikes have a racing history of less than 20 years, and have no connection with the fine Coventry and Meriden-produced machines which do, indeed, have fine and illustrious racing pedigrees,” is his very definite opinion.

Article continues below...
Advert

Enjoy more Old Bike Mart reading in the monthly newspaper.
Click here to subscribe & save.

With a readership as diverse as our own, I often wonder what the split between those owning ‘proper’ and modern machines bearing the Triumph badge really is – and of course only you can tell us!

Both the Triumph Owners’ Motorcycle Club and AJS & Matchless Owners’ Clubs welcome owners of ‘the real thing’ as well as those owning more modern products carrying such names to their ranks – and in light of the latest news about Indian-built BSAs (see opposite page) I wonder what the situation at the BSA Owners’ Club will be?

I also note that, while the AJS & Matchless Club’s mouth-watering main raffle prize for 2017 is a lightly-modified AJS twin worth more than £6000 (see news pages), the second prize is a smart little 125cc Chinese-built AJS Cadwell four-stroke single.

Article continues below...
Advert

When we look over a modern machine bearing a long-cherished name in a showroom, will we really be so besotted by the badge on the tank that we’ll buy a heap of rubbish – or is it more likely that the judgement will be made on the basis that it’s simply a well-engineered motorcycle and we don’t really care what the tank badge says?

I can feel it in my bones that this contentious subject has the makings of a bumper mailbag for our next issue, and I’d love to give it a great airing, so no matter what your views are one way or the other, do let us know – and whatever your mount happens to be, enjoy your riding until next time!

Pete

Article continues below...
Advert

Advert
Subscribe to Old Bike Mart Enjoy more Old Bike Mart reading in the monthly paper. Click here to subscribe.